Starting a Cryptocurrency Blog or Vlog: Checklist to Follow

by David Patterson
22 May 2023

Being seasoned in computer science and having surfed the entire software development stack, David has something to say about how it all works. He’s also well aware of the gambling industry's best practices for turning client-customer concepts into workable models. Additionally, David's zest for cryptos makes him precisely that guy whose comprehensive expertise can save you from unnecessary (and costly!) mistakes.

A person using her laptop sitting on the floor 
Starting a cryptocurrency blog or vlog

If you are well-versed in cryptocurrencies, why not start blogging about them? Running a crypto blog can be fun to build authority and make money online. 

Creating a blog about digital coins is not that easy, though. From technical setup to content production, there is much to care for. 

If you’re feeling overwhelmed, no worries! In this article, we’ll walk you through the entire launching process of your blog. Read on and discover what it takes to be a successful crypto blogger.

What Is Crypto Blogging?

A man with a laptop 
Crypto blogging is not an easy task! 

First, what is blogging all about? Blogging assumes publishing content on the Internet regularly to attract the target audience and gain their trust.

A cryptocurrency is a decentralized virtual currency that provides security through cryptography. Unlike fiat money, digital coins don’t have any central authority that would control their issuance and circulation. A crypto blog is an online resource covering virtual currency subjects.

Such blogs may focus on a variety of topics, including:

  • News from the crypto world
  • Reviews of digital coins
  • Cryptocurrency trading and investing
  • Decentralized apps
  • NFTs.

Is cryptocurrency a worthy topic to write about? Given the widespread adoption of digital coins, more and more people are willing to get into the crypto world. Valuable insights about this emerging technology would be relevant to many crypto enthusiasts.

Here are some monthly keyword search volume stats in the US from SemRush:

Bitcoin — 2.2M
BTC — 1.5M
Cryptocurrency — 301K
Crypto — 246K
SemRush keyword stats
A screenshot from the SemRush Keyword Analysis tool

What makes cryptocurrencies a great niche for a blog is a variety of subtopics. You’ll never run out of subjects, from investing opportunities to tax reporting specifics. 

4 Compelling Reasons to Run a Crypto Blog

A hand holding a Bitcoin and a stock chart report
Becoming a blogger has its benefits!

Still not convinced that launching a cryptocurrency blog is a viable idea? Let’s break down the most prominent reasons for becoming a crypto blogger.

High traffic potential

Crypto is a trending topic, and it’s only getting more popular daily. Interesting and engaging content within a chosen subtopic will ensure high search engine rankings for your site.

Growing a following

A high-quality crypto blog is a sure way to build a community of interested readers. Your following will grow as you share content that resonates with your audience. 

Building a reputation 

Running a blog about cryptos can make you an industry expert. You can become an authority figure as you spread knowledge and gain followers. Some perks you can enjoy as a crypto influencer are a collaboration with key market players and exclusive events.

Monetization opportunities

Your cryptocurrency blog can become a stable source of income. Affiliate sales, advertising, and sponsored content are common ways to monetize it. We’ll discuss blog monetization in more detail below, so keep reading!

How to Make Money with a Crypto Blog?

A Bitcoin on U.S. dollar banknotes
You can earn real money from blogging! 

You can start making money from your project once you have a decent following. Let’s see how exactly you can monetize your cryptocurrency blog.

Affiliate sales

Affiliate marketing is a common monetization strategy among crypto bloggers. With this model, you place affiliate links to promote products and services from companies in related fields. Every time a user clicks on any of these links and makes a purchase, you earn a commission.

What can you promote as a blogger? The choice of partners will depend on your specialization primarily. Consider collaborating with crypto exchanges and DeFi platforms if you write about cryptocurrency investments.


With the Google AdSense program, you can earn money by displaying ads on your online resource. Once you sign up for the program, advertisers will bid to show their ads in your ad spaces. The highest-paying ads will appear on your blog, and Google will pay you for interactions with the displayed ads.

Planning to launch a vlog on YouTube? You can qualify for YouTube monetization as soon as you acquire 1,000 subscribers and have at least 4K watch hours in the last twelve months. 

Sponsored content

When your crypto blog becomes a reputable resource with a solid following, you can start making money from sponsored content. Startup projects and established companies are increasingly turning to bloggers to drive awareness of their products and services.

When publishing sponsored posts, ensure compliance with industry regulations. According to the FTC guidelines, you should indicate the financial relationship with a particular brand in your endorsement message.

How to Create a Blog: a Step-by-Step Tutorial

A notepad, MacBook, iPhone, and a cup of coffee
Starting with small things will transform into being a big name! 

Now, it is time for the practical part of our article — how to start a blog about crypto. We’ll break down the entire process into 7 simple steps.

Determine your specialization

The first step in your plan is to identify the specific area of the crypto world you will cover. Stick with the topics you are passionate about so that you’ll have the inspiration to produce quality content. 

Once you develop the primary topics, determine your target audience. Focusing on your audience’s interests will help you produce content that resonates with them. Your community may need guidance on how to buy crypto, where to pay with digital coins, or popular cryptocurrencies to invest in.

Pick a domain name

After you’ve decided on your specialization, you can pick a relevant domain name. A domain name is an address where users can find your site, so make sure it reflects the key focus of your project. 

Some of the time-tested resources to buy domain names are GoDaddy and Namescheap. You can find domains for less than $1 per year on these sites. 

Choose a platform for your blog

How to start a blog without spending a cent? Platforms like Blogger and WordPress can be your best option. Let’s see how these two options compare.

Both platforms are beginner-friendly and easy to master. If you choose WordPress for blog creation, it won’t host your site, so you’ll have to pay a hosting provider. Fortunately, you can find hosting plans that cost you just a few monthly dollars.

Blogger offers a limited selection of themes, and the templates look similar. As for customization opportunities, WordPress outshines Blogger in various free themes and plugins. Plus, you can choose premium themes for a WordPress blog.

Select a hosting provider

To make your blog accessible online, you will need a hosting provider. Hosting is a space on a remote server that will store your blog’s content. When ordering hosting services, you rent server capacities from a professional company. Some of the most trusted hosting providers include Bluehost, HostGator, and DreamHost.

If you’re launching a WordPress blog, you can enjoy a one-click WP installation feature. In this step, you must associate your domain name with a chosen hosting. Select hosting providers even offer pre-installed WordPress.

Create a design

Once you finish the technical setup, it’s time to take care of the design. If you’re using WordPress for blog development, you can choose from a wide range of free and paid themes. 

Want to go beyond the customization features offered by the platform? If you have a spare budget, you can hire a WordPress blog designer to customize your website as you see fit.

Whichever customization option you prefer, make sure your blog is user-friendly. It should be easy to navigate so your audience can easily find what they want. Structure your content properly and ensure consistency throughout the entire site.

In the U.S., almost half of web traffic comes from mobile devices. Thus, it’s essential to make your cryptocurrency blog mobile-friendly.

Prepare a content plan

Now, you’re all set to start blogging! But thinking about the subject of your next crypto blog post every week can be daunting. It’s not easy to develop a topic for a publication on the fly!

Planning your posts will help you prepare for seasonal events you can play around with on your blog. With a plan at hand, you will stay organized and focused on your best ideas without wasting time on brainstorming topics.

To stay consistent, it’s best to publish content regularly. Set up a reasonable publishing schedule that allows you to produce quality content.

When working on your content plan, you’ll need to do your research. Here is what you will want to explore:

  • Your audience’s needs and interests
  • Competitors’ content strategies
  • Relevant keywords.

With these useful insights, you can create a list of topics tied to the expected publication dates.

Integrate with social media

So, you’ve done a great job to create a blog. To build a community around it, it’s essential to establish a social media presence. 

By now, you should already know who your target audience is. Identify the social media channels that your potential readers prefer and share your posts there. 

With a WordPress blog, you can publish your content to social media networks of your choice automatically. To do it, just enable auto-posting from the admin control panel.

3 Extra Things to Consider ⚠️

A woman in front of a laptop
There are always challenges to consider 

Now that you have learned how to start a blog about cryptos, what can you do to make your project successful? Below are some proven tips and strategies to apply. 

#1 Keep an eye on other resources

Since blockchain technology and cryptocurrencies are trending today, hundreds of bloggers are focusing on these topics. Standing out from other resources is important in such a huge information field.

Check out to see how other bloggers in your niche approach content creation. Such market research should inspire you to find areas where you can perform better. 

Of course, you will hardly reinvent the wheel, and the themes of your posts will overlap with the works of other authors. When covering the same topics as your industry peers, try to offer a fresh perspective.

#2 Follow blogging best practices

To succeed in your blogging, creating engaging content is a must. What makes a great crypto blog post? Here is a quick and easy checklist to follow:

  • Write a copy that is easy to comprehend, like you’re talking to a friend
  • Format your post for skim readers by using headings, subheadings, and bulleted lists
  • Make your publication media-rich with photos, illustrations, and videos
  • Ensure proper spelling and grammar by using proofreading tools

#3 Take care of promotion

Launching a crypto blog is just the starting point. To build a solid following, you must spend time and energy promoting your online resource. 

To drive readers to your blog, be sure to have these activities on your promotion plan:

  • Apply SEO techniques to improve your search engine rankings
  • Share your posts and engage with your audience on social media
  • Encourage readers to subscribe to your newsletters
  • Practice link building to acquire hyperlinks from other resources to your blog

Bottom Line

Starting a cryptocurrency blog is an exciting and potentially rewarding endeavor. You can build solid authority in your niche by sharing useful insights with a community of crypto enthusiasts. Furthermore, you can monetize your blog and enjoy a stable stream of passive income.

Best of luck with your blogging! Now you know how to start a blog for free (or nearly so) and promote it further. With this guide, you can launch your online project quickly and get the most out of it.

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